Eko Design — Marie, product designer & freelance, with Moka the cat

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About

Marie Arnaud

Profile

Senior product designer, conversion specialist

I moved from agency mode to product mode. The agency taught me speed and versatility. A UI project on Monday, a complex topic by Wednesday.

Sephora gave me depth: Scrum, large-scale processes and solid experience in conversion funnels.

I'm curious and ambitious, and I love pushing the boundaries of innovation in my projects. My method? I secure and de-risk my design choices with user feedback and data, then deliver creative, tailor-made solutions. A true early adopter, I spend my time testing the latest Figma betas. This site is a demo of my craft. Feel free to ask Moka your questions!

Beyond design

Passions

→ Zelda: Tears of the Kingdom→ Interior design→ Japanese culture→ Reading

Current role · 4 years

Sephora

Scope Convert · Web & App · International

I own the checkout experience, from cart to purchase confirmation. Reconciling business, tech and legal constraints into a smooth journey: that's my daily work.

Expertise

A bit of everything

Design systemMazeUX researchUser testingContent squareAninixiOS 26Baymard & moreDev Notion Webjson / lottie

Projects

Hands-on

ℹ️ Most of the client projects I've worked on are under NDA. The work shown here is what I got permission to share.

E-commerceDone
Pandacraft
UX optimisation of the subscription funnel, UI improvements on the product range and kit modules, and a coherent design system built from scratch.
I was lucky to work with Swan Robbes for a good while. We collaborated daily through an Asana backlog, a tool I really like, much nicer than Jira in my opinion. 😊
- Design system
- UX design
- Research
Visit the site

TransportDone
SNCF Abonnement
Redesign of a white-label subscription platform for TER regional trains. Subscription, payment and a responsive subscriber area.
I worked directly with SNCF's design teams, with the work split by product. That's where I really got started on accessibility.
- Design system
- White label
- UX design
- Research
Visit the site
Fashion & OutdoorDone
Aigle
Product page redesign to showcase technical features and improve conversion.
Plenty of UX research too: user tests, benchmarks… The idea was to de-risk our hypotheses, from the page hierarchy down to the selection mechanisms.
- User testing
- Maze
- UI kit
- UX design
Visit the site
SignageIn progress
Datsun 240 - Fairlady Z
Creating an identity for a vehicle wrap in a 1970s Japanese style. My client is a car enthusiast who wants to express their identity through it, while respecting the curves and generosity of the Datsun.
It goes from the search for an identity to shades that match the bodywork colour with RAL stickers.
Coming soonComing soon
Project X
Coming soon
Coming soonComing soon
Project X
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Contact

Ask Moka anything 🐱

Hands-on

Pandacraft

SNCF Abonnement

Aigle

Datsun 240 - Fairlady Z

Project X

Project X

Let's talk